Giving Challenge Communication That Catches Our Attention
One of the most exciting 24-hour periods in our community will be April 26 at noon through April 27 at noon, the 2022 Giving Challenge.
We will be able to watch the leaderboard grow with every new contribution during that exciting time.
Today, we can already see the emails and social media posts that stand out in the sea of other appeals. Nonprofits representing every mission focus are working hard to make sure their donors, friends, and supporters make a concerted effort to support their campaigns.
With all of the great planning and preparation by our friends at the Community Foundation of Sarasota County, and the generous matching funds provided by The Patterson Foundation, the tools for success are now in the hands of charitable organizations. Anyone with $25 to contribute to a participating nonprofit organization can be a philanthropist and support them.
A few communications that especially attract our attention:
- Stories about real clients who have been positively impacted by the organization, like this one from Jewish Family & Children’s Services.
- Programs explained through the lens of dedicated volunteers who share a story about the work, such as this one from the Children’s Guardian Fund.
- Examples of the way gifts of various sizes will make a difference, like this email from Embracing Our Differences.
- Admittedly, something a little “out there,” like the Links2Success Giving Challenge pie throw. It’s good stuff.
Making the message compelling, easy to read, and sharable are important for just about anyone.
What is most meaningful to you in an appeal?
Sometimes, your best guide to create content for your nonprofit is your own sense of what moves you. Find more tips for The Giving Challenge to engage your supporters right here.